Analytics have enabled retailers to track customers’ behavior and better understand their buying patterns in a store. This is perhaps the biggest reason why the global retail analytics market is seeing such strong growth. The latest Global Retail Analytics Market Forecast report reflects exactly just that.
According to the study, the global retail analytics market is likely to attain a CAGR of over 18 percent during the forecast period 2019-2025. While the analytics market that was valued at $3494.6 million dollars in 2018, is now expected to surpass the $9.5 billion dollar mark by 2025.
Thanks to the rising adoption of advanced technologies such as Wi-Fi, Internet of Things (IoT), and Radio Frequency Identification (RFID) tags, analytics have emerged as a driving force behind every successful organization.
Current Trends & Future Forecasts
The current retail analytics market trends that are frequently taken into consideration include space allocation and assortment optimization. Going forward the report points out that the emergence of machine learning for analyzing data is likely to push the global market.
For example, using artificial intelligence, machine learning, and big data analytics, retailers could draw valuable insights related to price, quantity, and sales. This would help retailers to engage their target customers. Furthermore, the analysis would allow them to predict future conditions, effectively manage transportation and other important factors of the supply chain.
Global Retail Analytics Market Segmentation
The report suggests, there is an increasing need for cost-effective media, data-driven decision-making process and in-store analytics to propel the global market revenue.
- For instance, the mass availability of media services can provide ample opportunities to hyper-target customers with location-based advertising and other relevant cost-effective media.
- In the same way, advanced retail analytics software will help businesses avoid excessive information and fulfill the security purpose.
- The in-store analytics, on the other hand, will help them find meaningful and actionable insights by decoding customer data.
Market Segmentation by Deployment
When it comes to deployment, the global retail analytics market is segregated into on-premises and cloud-based. Of these two, the cloud-based sub-segment is anticipated to grow massively due to user-friendly deployment and lower cost.
Market Segmentation by Business Size
Based on business size, the market is segregated into two groups small-medium businesses and large enterprises. The sub-segment of SMEs is much likely to grow at a faster pace than large enterprises owing to lower cost and user-friendly cloud-based deployment.
Market Segmentation by Application
On the basis of application, the market is segregated into pricing, merchandising, inventory, customer engagement, and others. The merchandising and customer engagement sub-segments are projected to contribute more than others during the forecast period 2019-2025 owing to the rising adoption of analytics and artificial intelligence to gain valuable customer insights.
Market Segmentation by Business Process
The market is divided into finance, marketing, sales and other groups based on the business process. Supply chain and store comes under other segments.
Considering the regions, the market is divided into five regions:
- North America (the U.S, Canada, and Mexico)
- Europe (France, UK Spain, Italy, Germany, and remaining European states)
- Asia-Pacific (China, India Japan, South Korea and other countries in Asia-Pacific)
- South America (Brazil, Argentina, and remaining states in South America)
- Middle East & Africa (Egypt, GCC Countries, South Africa, and other MEA states).
According to the analysis, of all the regions, North America has posted the biggest share of the global retail analytics market in 2018. The highest percentage of technology innovators and ever-increasing rate of adoption for retail analytics comfortably places the region in the leading position. The Asia Pacific isn’t far behind as the region is predicted to witness a remarkable growth rate owing to the increasing adoption of retail analytics.
The report also covers major vendors that are serving across different verticals. These vendors are aggressively developing new products (to expand their portfolio) and pouring in a lot of money in the global retail analytics market. It is therefore, anticipated that the analytics market would grow at a much faster rate soon.
Adopting Various Growth Strategies
The key vendors in the region are embracing various organic and inorganic growth strategies, including mergers and acquisitions, joint ventures, partnerships, collaborations and more to gain a competitive edge in the market.
List of Key Vendors
- Happiest Minds
- Capillary Technologies
- Zebra Technologies