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Retail Insight Analytics

The retail sector is getting more competitive day by day.
Understand reasons behind every dip or hike in sales within your business.

Footmetrics monitors and accurately analyses in-store customer behaviour, so you can pinpoint areas where profits can be improved.

  • Where can greater sales conversions be driven?
  • What ratio of staff to visitor does it take to achieve the best level of customer service?
  • How can the optimisation of staff workload improve store performance?
  • How do holidays and major events impact shopper traffic?
  • Which marketing campaigns provide the biggest return?

Using retail technology including traffic counting equipment, we enable retailers to develop a profitable business strategy by answering questions such as:

Accurately measure and analyse sales, returns and transaction values, and dwell times to improve store conversion levels.

FootMetrics can help you unlock actionable insights to improve your store outlets, for maximum customer engagement and conversion.

With FootMetrics you can monitor:

  • Conversion rates
  • Number and value of transactions – for both sales and returns
  • Sales performance metrics at either total site or product/category level
  • The impact of specific events – planned or otherwise
  • Dwell time in key areas around the store
  • When and where conversion rates can be improved

Control costs across store outlets, channels and franchises by benchmarking strategic KPIs for both profitability and performance. 

Understand how insight into sales revenues and both fixed and variable operating costs can profitably influence shopper behaviours; once you’ve identified the root cause of poor or underperforming margins, you can implement corrective measures.

With FootMetrics you can monitor:

  • Customer numbers
  • Sales conversions
  • Staff to visitor Ratio
  • Performance of multiple stores on core KPIs

And understand the relationships between them to gain insight such as:

  • Where costs can be confidently reduced without impacting store performance
  • Where costs should be incurred in order to drive store performance and profitability
  • Introducing new footfall KPIs
  • Evaluate the effectiveness of marketing and campaigns

Your retail business performance is the key to future growth